20 Best Toy Stores In New York City

3 min read 31-12-2024

New York City, a vibrant metropolis brimming with energy and excitement, offers a treasure trove of experiences for both adults and children. And for those seeking the perfect toy, or simply a whimsical escape, the city boasts a remarkable selection of toy stores, each with its own unique charm and offerings. From classic shops brimming with nostalgia to modern emporiums showcasing the latest innovations, there's a toy store in NYC to delight every child (and the child within us all).

This curated list highlights twenty of the best toy stores the city has to offer, categorized for easier navigation and discovery.

Classic & Nostalgic Toy Stores:

FAO Schwarz (Fifth Avenue): An iconic institution, FAO Schwarz needs no introduction. This legendary toy store offers an unparalleled selection of toys, games, and experiences, promising a truly magical shopping trip.
Dylan's Candy Bar (Multiple Locations): More than just a candy store, Dylan's offers a vibrant and colorful array of candy-themed toys and gifts, a delight for sweet-toothed shoppers of all ages.
The Toy Store (Upper West Side): This beloved neighborhood gem provides a carefully curated collection of high-quality toys, emphasizing educational and imaginative play.

Specialty & Unique Toy Stores:

Wonder Works (Greenwich Village): Wonder Works specializes in unique and educational toys, emphasizing creativity and hands-on learning experiences.
Giggle (Various Locations): Giggle provides a wide variety of carefully selected toys, focusing on quality, design, and play value.
Books of Wonder (West Village): While primarily a bookstore, Books of Wonder features a captivating selection of children's books and related toys.

Independent & Boutique Toy Stores:

ABC Carpet & Home (Flatiron District): While known for its home goods, ABC Carpet & Home boasts a surprisingly delightful selection of unique and artisanal toys.
Shakespeare's Sister (Upper West Side): This independent bookstore and gift shop features a carefully selected range of toys alongside its literary treasures.
Three Lives & Company (West Village): Similar to Shakespeare's Sister, this literary haven also incorporates a small, thoughtfully curated selection of toys.

Modern & Innovative Toy Stores:

Moko (Multiple Locations): Moko offers a stylish selection of modern and design-focused toys and gifts.
Pottery Barn Kids (Multiple Locations): Pottery Barn Kids offers a sophisticated range of children's furniture and toys, appealing to parents with a penchant for modern design.

Stores with Specific Niches:

Lego Store (Various Locations): For Lego enthusiasts, the Lego Store offers a massive collection of Lego sets, from classic bricks to elaborate themed creations.
American Girl (Fifth Avenue): Dedicated to the beloved American Girl dolls, this store provides an immersive experience for fans of these iconic dolls.

Toy Stores with Added Experiences:

The Museum of the Moving Image (Astoria, Queens): Although primarily a museum, the gift shop offers unique toys and gifts related to film and animation.

Beyond Manhattan:

Brooklyn Toy Collective (Brooklyn): A great option for those exploring Brooklyn, this store provides a curated collection of creative and unique toys.

Honorable Mentions:

Barnes & Noble (Various Locations): Many Barnes & Noble locations include a dedicated children's section with a selection of toys and games.
Target (Various Locations): Target offers a wide array of toys at various price points.
Walmart (Various Locations): Similar to Target, Walmart provides a broad selection of toys.
Toys"R"Us (Various Locations): A classic choice, Toys"R"Us still maintains a presence in the city with various locations.

Finding the Perfect Toy:

Online Retailers: Don't forget the convenience of online retailers, which offer an immense selection of toys and games.

This list aims to provide a comprehensive overview of the best toy stores in New York City. Remember to check store hours and availability before your visit. Happy shopping!